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Online
Marketing Tactics -
Putting Pressure On
Your Customers to Buy Now
There
is a reason these tactics are going to look familiar. You have
seen them thousands of times because they work! Give the customer
a good deal, but put competitive pressure on them to respond
now! Make sure that the price you offer allows you to make some
money or to recover money from stock that has not been moving
at your previous price. The most effective way to use this tactic
is in three steps.
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Establish the value of the merchandise and then talk about
the value of the offer. In stores, they sell this kitchen
gadget for $200. We have gotten a special purchase and we
are going to pass the savings onto you. Today only, you can
have it for $79.95. Tomorrow, the price goes back up to a
still-reasonable $99.95.
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Limit
the availability. You can do this by time, "Today Only!",
or by number of units available. The Home Shopping Network
does this to perfection by showing the countdown on units
still available for sale.
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Add on bonuses. If you buy today, we will also throw
in - at no extra charge - this valuable gift worth $19.95.
It is perfect as a gift, or as a gift for yourself.
What
a deal! Some of your customers will find it simply irresistible.
-Cynthia
Nemeth-Johannes
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