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Even Better Than Wine In A Box! Dateline: Bentonville, Arkansas (AP) - Some MartSmart customers soon will be able to sample a new discount item - MartSmart's own brand of wine. The world's largest retail chain is teaming up with E&B Wallo Winery of California to produce the spirits at an affordable price; in the $2.95-$3.95 range. "While wine connoisseurs may not be inclined to throw a bottle of MartSmart's brand wine into their shopping carts, there is a market for inexpensive wine," said Kitty Michael, professor of marketing at Will Rogers University. "There is wine in a box that people are willing to buy," she said. "The right name is important." Hence: The top 15 suggested names for SmartMart's Wine: 15.
Box O' Grapes ...and the number 1 suggested name for SMARTMART WINE: "Nasti Spumante" |
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